Pump Up Your Marketing Communications

Posted on November 12, 2008 | 3 Comments

Imagine a fitness guru who designed a workout program for you that requires just one repetition per exercise. One pushup. One crunch. One stretch.

Crazy, right? No one would tone up with that.

It’s the same with marketing communications. You need a lot of reps (frequency is the common term) if you want to build up your marketing muscle. Think multiple emails, multiple ads, multiple newsletters.

It’s not glamorous, but it’s what works.

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This entry was posted in B2B marketing communications and tagged , , . Bookmark the permalink.

3 Responses to Pump Up Your Marketing Communications

  1. Ted V | November 14, 2008 at 12:01 am | Reply

    Fantastic analogy. Makes things clear and simple.

  2. Neil McPherson | December 3, 2008 at 4:41 pm | Reply

    I agree with above comment. Quick neat and simple.

    You blog is growing into real gem.

  3. neilsagebiel | December 3, 2008 at 7:10 pm | Reply

    Thanks for the positive feedback, fellas.

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