(The following short piece is an excerpt from “7 Strategies for an Economic Downturn” by Maurine Jeude, one of 11 articles and mini essays in my free 20-page report, Smart Communication Strategies in a Down Economy.)
Many have gone silent or become very quiet in this downturn. If you have to pull back, do so less than your competitors, but remain heard – even a soft voice in a quiet room gets noticed!
There is plenty of empirical data that shows share of voice and perception of a brand as having quality are directly related.
And when you do put yourself out there, consider taking a less sober tone of voice – the nation is mired in economic doom and gloom; bring some levity to the conversation. It will be appreciated!
Download the entire report:
Smart Communication Strategies in a Down Economy (PDF)
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