E*TRADE is rolling out a new baby for its upcoming Super Bowl spots. The new baby is already appearing in two commercials, “Lottery” and “Barbershop.”
Are E*TRADE baby spots effective? Not sure, but I’m guessing they are. Are they funny? Absolutely. (Well, they are to me.) They’ve been among my favorites of the more recent Super Bowl ads.
I’m not sure how much I’ll like the new baby. I admit I’m partial to the original, who, apparently, is now retired. All washed up at 10 months old. It’s a tough racket, I tell you.
My favorites, including the above “Barf” spot, are the ones with the clown (“I really underestimated the creepiness”) and Frank (Shankapotamus).
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