I have more than 15 years of professional writing experience in a variety of settings: corporate, ad agency and freelance. I’ve written clear, persuasive copy for dozens of clients and industries.
Specialties
University fundraising. I write annual fund appeals that help major universities and colleges such as Johns Hopkins University, University of Delaware, Virginia Tech and Roanoke College raise hundreds of thousands of dollars. I also write copy for related projects such as ads, collateral and website content.
Blogging. Beginning in 2005, I’ve blogged at various sites and am the founder and editor of ARMCHAIR GOLF BLOG, a top golf blog.
Author. See book page.
Corporate communications. I write internal and external corporate communications for regional, national and global companies: newsletters, web, marketing materials, articles, company histories, reports and more.
Business-to-business copywriting. I’ve written persuasive copy for dozens of clients, ad agencies and industries: web, collateral, articles, ads direct mail, PR materials and more.
Clients and Industries
Following is a partial list of clients, industries (in parentheses) and ad agencies I’ve served.
Advance Auto Parts (automotive)
Boys & Girl’s Club of Southwest Virginia (non-profit)
Chateau Morrisette (wine)
Irwin Financial (financial services)
Johns Hopkins University (higher education)
March of Dimes (non-profit)
Marshall University (higher education)
Medtronic Physio-Control (medical instrumentation)
Milwaukee Journal Sentinel (media)
Roanoke College (higher education)
SAP America (enterprise software)
Seattle Times (media)
Travel Nevada (tourism)
Unisys (IT consulting and solutions)
Univar USA (chemical distribution)
University of Delaware (higher education)
Virginia Tech University (higher education)
Ad Agencies:
Charles Ryan Associates
Hodgson Meyers (on staff and freelance)
John Lambert Associates
O’Connor Group
Walter Hearn Associates
Blue Ridge Advertising
The Borenstein Group
