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The Adventure of Book Writing

This weekend I was reading The Adventure of Living, a book written in the mid 1960s by Paul Tournier, a Swiss doctor and author who has been called the 20th century’s most famous Christian physician. This book is one of my wife’s all-time favorites. I’m not sure why I plucked it from the bookshelf, but I’m glad I did. And there’s a writing angle.

In discussing the paradoxical nature of life’s various adventures, Tournier offers his book manuscript as an example, describing paralyzing moments and what he calls “taking the plunge,” the name of a chapter. He gets it right. As someone who wrestled with a book manuscript not long ago, I can certainly relate to how internal conflict coexists with the act of writing.

Tournier: “This was the case with me a few days ago as I sat on this balcony with my blank paper in front of me, in a state of perplexity. This is the case with every book I write, with every consultation I give. I hesitate anxiously, assessing the risk, and secretly ashamed of my hesitation, which I look upon as culpable timidity. And when this sense of guilt becomes intolerable I take the plunge, saying to myself, ‘Oh well! I must say what I have got to say, and accept the consequences.’”

Then the magic happens. (Or can happen.) Maybe you’ve experienced this.

Tournier: “One page written calls for another. The adventure has begun, and I cannot withdraw from it. It becomes compelling. It forces me to be bold where previously I was in doubt. I have burned my boats and cannot turn back; I have crossed the Rubicon.”

Momentum carries him (and other writers ), but insecurities and doubts never completely vanish.

Tournier: “My fears, the objections which I make to myself, have not in fact disappeared. I have merely repressed them, and I must brace myself, and rush into action in order to counteract them and stop them from calling everything in question.”

Keep writing. Write through the gremlins. It’s the only way.

Take Out the Bad Parts

In his book titled On Writing, Stephen King tells how John Gould, editor of the Lisbon (Maine) Weekly Enterprise, taught him more about the craft in 10 minutes than all his English and composition classes in high school and college. King hired on as a teenage sports reporter and soon admitted he didn’t know much about sports.

“These are games people understand when they’re watching them drunk in bars,” Gould said. “You’ll learn if you try.”

One of King’s first stories was about a record-breaking performance by a Lisbon High basketball player. He watched Gould take a black pen to his copy. “I only took out the bad parts, you know,” Gould said. “Most of it’s pretty good.”

King called the edit “pure revelation,” and wondered why English teachers never taught this. Gould had simply trimmed unnecessary words and phrases.

King mined this gem from Gould, which would help him become a bestselling author. When you write the story, you’re telling it to yourself. When you rewrite it, your job is to take out all the parts that aren’t the story.

Put another way, write with the door closed. Initially, the story is for you and you alone. Rewrite with the door open so the story can belong to anyone who reads it.

Why People Don’t Give

Even in a bad economy, money is circulating. There are a lot of great causes that desperately need money. So why don’t people give?

Many reasons. But the top reason folks don’t write a check, according to fundraising professionals I ate lunch with on Tuesday, is because (drum roll, please) … they’re not asked.

I attended a luncheon for the local chapter of the Association of Fundraising Professionals (AFP) at the Jefferson Center in Roanoke. The speaker was Jeffrey Marks, president and general manager of WDBJ7, the region’s top media company and the local CBS affiliate. Marks spoke about philanthropy and related topics. When he asked what is the No. 1 reason why people don’t give, 20 veterans from the fundraising trenches, in unison, gave the above reply.

Is it really No. 1? I don’t know–maybe. But it has to be high on the list. It’s a no-brainer, really. How can people give if they’re not asked, or not asked on a regular basis? They can’t. Or won’t.

Something to consider as we begin a new year.

Ulysses S. Grant, Writing Hero

The next time I think writing is hard, maybe I’ll think of Ulysses S. Grant. A new book about Grant (GRANT’S FINAL VICTORY: Ulysses S. Grant’s Heroic Last Year) is out. Roanoke Times book review reminded me of a Grant story I had read years ago.

Grant, of course, was many things.  Chief among them were Civil War hero and 18th president of the United States. But Grant was also a writer and an author. After his presidency,  Grant entered into business with one of his sons and two of his son’s friends. The friends ran off with Grant’s money.

To support his wife, Julia, Grant picked up a pen. Not long after he was assigned four magazine articles on Civil War battles, Grant developed a sore throat, which was diagnosed as cancer when his physician returned from a European vacation. Grant’s writing accelerated. He didn’t want to leave his wife penniless.

A publisher materialized, and Grant went to work on his Civil War memoirs. Before computers, typewriters, legal pads and ballpoint pens, the former general produced a two-volume work of 291,000 words, or 1,215 pages. This while he suffered with throat cancer.

Grant finished the work four days before he died. His wife received $600,000 in royalties. He was a hero once more.

The 5 W’s of a Successful Elevator Pitch

I had read somewhere in the last year or two that elevator pitches were passé. That might be true in some quarters, but I was recently assigned an elevator pitch project, which caused me to revisit the old marketing standby.

Advice on elevator pitch content is all over the map. Ideally, as someone said, elevator pitches are crafted and delivered in language that your mom or the bus driver can understand.

As for what goes in them, I found an article at Microsoft.com to be especially helpful. From that article, following are 5 W’s to consider.

1. What does your company do? (This is where you mention your products or services.)

2. Whom does your company serve? (This is where you describe your clients, customers, or the industry or industries you serve.)

3. Why do they care? (This is where you mention the problem you solve or overarching benefit you provide–or both.)

4. Why is your company different? (This is an opportunity to uniquely position your company and pique further interest.)

5. What is your company? (This can be additional profile information. We’re an accounting firm that specializes in … )

While, as mentioned, there are many approaches to elevator pitches, the above 5 W’s can ensure that you cover the basics.

How to Write Like a Pirate

Monday (September 19) was International Talk Like a Pirate Day. So if you missed it, all I can say is, “Shiver me timbers!”

It got me thinking, what if there was a Write Like a Pirate Day?

A Google search revealed that Romance Writer’s Revenge was way ahead of me. They designated Monday as–you guessed it–Write Like a Pirate Day. And they offered write-like-a-pirate advice:

1. Wear your best pirate outfit.

2. Drink your best rum (or drink of choice).

3. Open with your best pirate swagger.

The thinking behind the above tips, of course, is that you can’t write like a pirate unless you look like a pirate, drink like a pirate, and swagger (or maybe weave because of the rum?) like a pirate.

I also liked their Captain Jack Sparrow Plot Wheel, which are suggestions for when you can’t release your inner pirate. Consider the following pirate-writing prompts:

  • Stage a kidnapping
  • Kiss someone
  • Drink some rum
  • Steal some booty
  • Escape from the British Navy

I realize this is unorthodox writing advice, but it might just be the spark you need.

The $50,000 Sentence

J.D. Salinger was a reclusive writer (he gave his last interview in 1980) who published four books and a bunch of short stories. Among those works, of course, was The Catcher in the Rye, which made him famous. Salinger died last year in New Hampshire at the age of 91.

Now a company called History Direct is peddling a Salinger note–just a sentence, really–on eBay with a suggested price of $50,000.

The 1989 note to his maid reads:

Dear Mary—

Please make sure all the errands are done before you leave on vacation, as I do not want to be bothered with insignificant things.

Thank You,

J.D. Salinger

I’m all for writers getting paid what they’re worth, but this is definitely on the high end of the scale. Besides, Salinger has passed on, so he wouldn’t see any of the money. This seems to happen a lot to writers and authors–penniless or lacking a decent income  in life, worth a tidy sum in death.

If Salinger had known he could make good money writing notes to his maid, we might not have met Holden Caulfield.

‘Mozy’ or ‘Mosey’? Spelling in the Digital Age

UPDATE: I noticed that I misspelled “digital” in the post title (now corrected). It’s bound to happen in a post on spelling. Ha!

Are you a good speller?

I consider myself to be a  pretty good speller. But some words always trip me up. Like “phenomenon.”

The art of spelling isn’t what it used to be. Especially with ubiquitous spellcheck (is it spellcheck or spell check?) features built in to software and applications. And, of course, there’s Google. I Google words and phrases constantly. Sometimes I add “New York Times” to the search. If it’s in The New York Times, then I’m confident about usage.

This weekend I was sitting on the sofa watching football when my wife asked me how to spell “mosey,” as in “to walk or move in a leisurely manner.”

I had to think about it. While I was considering the possibilities, she said, “I think it’s spelled m-o-z-y.”

“No,” I said, “that’s the name of the company [that does online backup].”

I came up with the correct spelling, but I suggested that she Google it. Funny how easy it can be to spell a brand name. Those relentless marketing messages have a way of searing brands into our memories.

The Steady Decline of Phone Talk

Maybe you’ve noticed it. On a planet of ever- increasing emails, texts and tweets, voice-to-voice communication via landline, cell and smart phones is in steep decline and perhaps on death watch.

“Nobody calls me anymore,” writes Pamela Paul in the September issue of Reader’s Digest, “and that’s just fine.”

Of course, Paul phone talks with her husband, mom, dad and the babysitter. But that’s about it. She doesn’t think she’s alone and cites Nielsen Media to make her point. People are spending considerably less on cell plans and more on texting.

Some numbers:

  • 27% of adults don’t have a landline
  • 23% are likely to give up their landline soon
  • 40% of smart-phone users would pay to have voice mails transcribed into emails

As Paul writes, Judith Martin (Miss Manners) is now happier. “I’ve been hammering away at this for decades,” Martin said. “The telephone has a very rude propensity to interrupt people.”

Maybe a new saying is on the horizon: “Don’t call me. I won’t call you.”

The Accidental Book Publicist

One thing I’ve learned through the years is that you never know how a freelance project might come your way. I was reminded of this in the spring when author John Coyne asked me to help promote his latest golf novel, The Caddie Who Won The Masters.

John and I got acquainted through my golf blog, and in 2008 we attended a Monday practice round at The Masters. Since then we have kept in touch and occasionally see each other when I’m in the New York City area.

John is a seven-time bestselling author. Most of his 25-plus books are in the horror genre (he has called himself the poor man’s Stephen King), but in recent years he has turned to golf, a game he fell in love with as a teen caddie and caddie master at a Chicago-area country club. The Caddie Who Won The Masters is John’s third in a series of popular caddie novels.

The new book was different in at least one important way. John decided to self-publish his latest novel. (Most of his other books have been published by major publishers.) This was a bold new experiment, and one that’s becoming increasingly common due to the growing number of cost-effective publishing platforms.

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