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	<title>HEADLINES FROM FLOYD</title>
	<link>http://headlinesfromfloyd.com</link>
	<description>B2B copywriting tips with a dash of small-town flavor.</description>
	<lastBuildDate>Fri, 19 Mar 2010 00:16:30 +0000</lastBuildDate>
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		<title>Duke March Madness Commercial with Coach K</title>
		<description><![CDATA[
Here&#8217;s a humorous commercial from about a year ago. The Duke Blue Devils designed their own basketball shoe for the NCAA Tournament. In the spot, Coach K meets with other hopeful designers. &#8220;Don&#8217;t forget your trident.&#8221; Ha ha.
Don&#8217;t you dare think I&#8217;m a Duke fan. I am not.
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=headlinesfromfloyd.com&blog=4587285&post=1223&subd=headlinesfromfloyd&ref=&feed=1" />]]></description>
		<link>http://headlinesfromfloyd.com/2010/03/18/duke-march-madness-commercial-with-coach-k/</link>
			</item>
	<item>
		<title>Google Tries to Lure Me with Paper Valentine</title>
		<description><![CDATA[I don&#8217;t expect to get a Valentine&#8217;s Day card from anyone other than my wife and two daughters. Ah, but then there&#8217;s Google, that sentimental giant of a search engine. They recently sent me a Valentine&#8217;s greeting, proving yet again that direct mail isn&#8217;t dead. (Especially if you&#8217;re raking in billions and have a marketing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=headlinesfromfloyd.com&blog=4587285&post=1213&subd=headlinesfromfloyd&ref=&feed=1" />]]></description>
		<link>http://headlinesfromfloyd.com/2010/02/24/google-tries-to-lure-me-with-paper-valentine/</link>
			</item>
	<item>
		<title>Keep Your Eye on the Goal</title>
		<description><![CDATA[
Drew Brees and the Saints offense. (Ed Schipul/Flickr)
Forgive me, but I’m going to use a sports analogy. Football, to be specific. When quarterback Drew Brees and the rest of the offensive unit of the New Orleans Saints take the field, they have just one thing in mind: score. They are focused on moving the football [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=headlinesfromfloyd.com&blog=4587285&post=1206&subd=headlinesfromfloyd&ref=&feed=1" />]]></description>
		<link>http://headlinesfromfloyd.com/2010/02/17/keep-your-eye-on-the-goal/</link>
			</item>
	<item>
		<title>The Kitchen Sink Approach</title>
		<description><![CDATA[Everything goes in. And I mean everything. I&#8217;m referring to the first draft of a book manuscript I&#8217;m working on.
As I&#8217;ve been trying to figure out how to approach the project, including how to organize my research, order my topics and maintain a loose daily word count goal, I&#8217;ve arrived at something I&#8217;ll call the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=headlinesfromfloyd.com&blog=4587285&post=1200&subd=headlinesfromfloyd&ref=&feed=1" />]]></description>
		<link>http://headlinesfromfloyd.com/2010/02/10/the-kitchen-sink-approach/</link>
			</item>
	<item>
		<title>Old Volkswagens Never Die</title>
		<description><![CDATA[
They just don&#8217;t make cars or ads like they used to.
(Image: Pink Ponk/Flickr)
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=headlinesfromfloyd.com&blog=4587285&post=1195&subd=headlinesfromfloyd&ref=&feed=1" />]]></description>
		<link>http://headlinesfromfloyd.com/2010/02/05/old-volkswagens-never-die/</link>
			</item>
	<item>
		<title>Roy Blount Jr. on Writer&#8217;s Block</title>
		<description><![CDATA[“I think writer’s block is simply the dread that you are going to write something horrible.”
-Roy Blount Jr.
I think Mr. Blount has put his finger on something. It&#8217;s not that I (or you) can&#8217;t write, it&#8217;s the fear of writing pure crap. There&#8217;s an easy solution. Go right ahead. Let it flow. You can always [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=headlinesfromfloyd.com&blog=4587285&post=1190&subd=headlinesfromfloyd&ref=&feed=1" />]]></description>
		<link>http://headlinesfromfloyd.com/2010/02/02/roy-blount-jr-on-writers-block/</link>
			</item>
	<item>
		<title>New Baby Talent for E*TRADE</title>
		<description><![CDATA[
E*TRADE is rolling out a new baby for its upcoming Super Bowl spots. The new baby is already appearing in two commercials, &#8220;Lottery&#8221; and &#8220;Barbershop.&#8221;
Are E*TRADE baby spots effective? Not sure, but I&#8217;m guessing they are. Are they funny? Absolutely. (Well, they are to me.) They&#8217;ve been among my favorites of the more recent Super [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=headlinesfromfloyd.com&blog=4587285&post=1187&subd=headlinesfromfloyd&ref=&feed=1" />]]></description>
		<link>http://headlinesfromfloyd.com/2010/01/27/new-baby-talent-for-etrade/</link>
			</item>
	<item>
		<title>Steve Slaunwhite’s 3 Tips for Writing Faster</title>
		<description><![CDATA[Steve Slaunwhite is an accomplished copywriter, author and speaker. He is a B2B specialist who sends out a monthly email that always has solid nuggets about copywriting and related topics.
Following are three tips Steve recently shared about how to write faster. It’s simple but powerful advice for novices and veterans.

1. Schedule writing time.
“I find that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=headlinesfromfloyd.com&blog=4587285&post=1180&subd=headlinesfromfloyd&ref=&feed=1" />]]></description>
		<link>http://headlinesfromfloyd.com/2010/01/21/steve-slaunwhite%e2%80%99s-3-tips-for-writing-faster/</link>
			</item>
	<item>
		<title>Got Sour Cream?</title>
		<description><![CDATA[
I like baked potatoes. So I wouldn&#8217;t mind seeing a billboard like this, even though it&#8217;s about 60 years too late.
The dining car of the Northern Pacific Railway must have been a great way to travel and enjoy a meal in the first half of the 20th century. It was a different time. The kind [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=headlinesfromfloyd.com&blog=4587285&post=1174&subd=headlinesfromfloyd&ref=&feed=1" />]]></description>
		<link>http://headlinesfromfloyd.com/2010/01/20/got-sour-cream/</link>
			</item>
	<item>
		<title>Help! I Need a Game Change</title>
		<description><![CDATA[I need a game change on “game change.” Apparently a darling of the media and business world, this cliché is everywhere. I just heard it on All Things Considered. If this cliché continues to spread like kudzu, the program might become All Things Game Changed.
Game Change by John Heilemann and Mark Halperin is the new [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=headlinesfromfloyd.com&blog=4587285&post=1171&subd=headlinesfromfloyd&ref=&feed=1" />]]></description>
		<link>http://headlinesfromfloyd.com/2010/01/14/help-i-need-a-game-change/</link>
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