Vote for My Friend’s Groovy Bus Design

Blacksburg Transit makes a stop on Virginia Tech campus.

My friend and colleague Walter Hearn is entered in a design competition for his very cool work for Blacksburg Transit.  Walter heads his own design-for-marketing agency (Walter Hearn & Associates) based in Blacksburg, Virginia. His clients include corporations, universities and government entities.

The above design “wrap” was created to promote Blacksburg’s use of hydroelectric buses. Show his groovy design some free love by voting at the 2011 BUSRide Motorvision Competition.

Peace, brothers and sisters.

How to Write Like a Pirate

Monday (September 19) was International Talk Like a Pirate Day. So if you missed it, all I can say is, “Shiver me timbers!”

It got me thinking, what if there was a Write Like a Pirate Day?

A Google search revealed that Romance Writer’s Revenge was way ahead of me. They designated Monday as–you guessed it–Write Like a Pirate Day. And they offered write-like-a-pirate advice:

1. Wear your best pirate outfit.

2. Drink your best rum (or drink of choice).

3. Open with your best pirate swagger.

The thinking behind the above tips, of course, is that you can’t write like a pirate unless you look like a pirate, drink like a pirate, and swagger (or maybe weave because of the rum?) like a pirate.

I also liked their Captain Jack Sparrow Plot Wheel, which are suggestions for when you can’t release your inner pirate. Consider the following pirate-writing prompts:

  • Stage a kidnapping
  • Kiss someone
  • Drink some rum
  • Steal some booty
  • Escape from the British Navy

I realize this is unorthodox writing advice, but it might just be the spark you need.

A Frank Opening

I received a mailing from a non-profit organization that counts me among their donors. The letter opened as follows:

“I want to take this opportunity to thank you for your past support. I’m not sure if you are aware, but your last donation was in May 2009 for $20. There is a reason I am sharing this with you.

“During these continued hard economic times, we want to make sure that we are doing everything possible to communicate to you, and all the generous people who have supported our work for almost 30 years, just how much good is being accomplished with your help …”

I admit that I felt a tinge of guilt when I read that opening. Whether I make a gift or not, the fact that the mailing made me feel something is a good thing. These are hard times. Non-profits must go to greater lengths to try to secure gifts, even if it means alerting me to my lapsed giving history, citing month, year and amount.

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The $50,000 Sentence

J.D. Salinger was a reclusive writer (he gave his last interview in 1980) who published four books and a bunch of short stories. Among those works, of course, was The Catcher in the Rye, which made him famous. Salinger died last year in New Hampshire at the age of 91.

Now a company called History Direct is peddling a Salinger note–just a sentence, really–on eBay with a suggested price of $50,000.

The 1989 note to his maid reads:

Dear Mary—

Please make sure all the errands are done before you leave on vacation, as I do not want to be bothered with insignificant things.

Thank You,

J.D. Salinger

I’m all for writers getting paid what they’re worth, but this is definitely on the high end of the scale. Besides, Salinger has passed on, so he wouldn’t see any of the money. This seems to happen a lot to writers and authors–penniless or lacking a decent income  in life, worth a tidy sum in death.

If Salinger had known he could make good money writing notes to his maid, we might not have met Holden Caulfield.

‘Mozy’ or ‘Mosey’? Spelling in the Digital Age

UPDATE: I noticed that I misspelled “digital” in the post title (now corrected). It’s bound to happen in a post on spelling. Ha!

Are you a good speller?

I consider myself to be a  pretty good speller. But some words always trip me up. Like “phenomenon.”

The art of spelling isn’t what it used to be. Especially with ubiquitous spellcheck (is it spellcheck or spell check?) features built in to software and applications. And, of course, there’s Google. I Google words and phrases constantly. Sometimes I add “New York Times” to the search. If it’s in The New York Times, then I’m confident about usage.

This weekend I was sitting on the sofa watching football when my wife asked me how to spell “mosey,” as in “to walk or move in a leisurely manner.”

I had to think about it. While I was considering the possibilities, she said, “I think it’s spelled m-o-z-y.”

“No,” I said, “that’s the name of the company [that does online backup].”

I came up with the correct spelling, but I suggested that she Google it. Funny how easy it can be to spell a brand name. Those relentless marketing messages have a way of searing brands into our memories.

5 Writing Tips Inspired by Ernest Hemingway

This summer my daughter read A Farewell to Arms, Ernest Hemingway’s World War I novel. She liked it OK, which I consider a compliment to the old master since he has to compete with J.K. Rowling and other modern authors who hold sway with the Facebook generation.

I intercepted “Farewell” from my daughter’s book stack because I like to reread Hemingway’s spare prose from time to time. It’s great instruction for copywriting–or any writing, for that matter. For example, if you ever write dialog or quoted material, Hemingway is worth studying.

Revisiting Hemingway reminded me of his tips I ran across two years ago at Copyblogger.com. I share them below because they’re durable little writing gems that apply to any medium or format.

1. Use short sentences.
Author Larry McMurty once wrote this about the first sentence (although it’s sound advice for any sentence): “Hold the philosophy, hold the adjectives, just give us a plain subject and verb and perhaps a wholesome, nonfattening adverb or two.”

2. Use short paragraphs.
I think Hemingway actually suggested short first paragraphs, but apply this tip to all paragraphs, especially if persuasion is your communication goal.

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The Steady Decline of Phone Talk

Maybe you’ve noticed it. On a planet of ever- increasing emails, texts and tweets, voice-to-voice communication via landline, cell and smart phones is in steep decline and perhaps on death watch.

“Nobody calls me anymore,” writes Pamela Paul in the September issue of Reader’s Digest, “and that’s just fine.”

Of course, Paul phone talks with her husband, mom, dad and the babysitter. But that’s about it. She doesn’t think she’s alone and cites Nielsen Media to make her point. People are spending considerably less on cell plans and more on texting.

Some numbers:

  • 27% of adults don’t have a landline
  • 23% are likely to give up their landline soon
  • 40% of smart-phone users would pay to have voice mails transcribed into emails

As Paul writes, Judith Martin (Miss Manners) is now happier. “I’ve been hammering away at this for decades,” Martin said. “The telephone has a very rude propensity to interrupt people.”

Maybe a new saying is on the horizon: “Don’t call me. I won’t call you.”

The Accidental Book Publicist

One thing I’ve learned through the years is that you never know how a freelance project might come your way. I was reminded of this in the spring when author John Coyne asked me to help promote his latest golf novel, The Caddie Who Won The Masters.

John and I got acquainted through my golf blog, and in 2008 we attended a Monday practice round at The Masters. Since then we have kept in touch and occasionally see each other when I’m in the New York City area.

John is a seven-time bestselling author. Most of his 25-plus books are in the horror genre (he has called himself the poor man’s Stephen King), but in recent years he has turned to golf, a game he fell in love with as a teen caddie and caddie master at a Chicago-area country club. The Caddie Who Won The Masters is John’s third in a series of popular caddie novels.

The new book was different in at least one important way. John decided to self-publish his latest novel. (Most of his other books have been published by major publishers.) This was a bold new experiment, and one that’s becoming increasingly common due to the growing number of cost-effective publishing platforms.

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‘Blue Ribbon’ Marketing

I noticed Blue Ribbon® Extra Long Grain Rice on the kitchen counter. Specifically, I saw the big blue ribbon on the packaging  with these words: “U.S. FINEST QUALITY” and “#1.”

(These are the kinds of things a copywriter notices.)

Do you suppose this long-grain rice actually won a blue ribbon? I thought I knew the answer to my question, but I decided to investigate.

At BlueRibbonRice.com I found no evidence that blue ribbons were awarded to any products. However, I did find some apparent claims in the marketing copy: “Add the Blue Ribbon quality to your meals. The best for your family.”

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The Author Photo

Every step I take as a first-time author is new, part of an adventure, and that includes the author photo. It’s my responsibility to provide the author photo for my book to the publisher.

I decided to seek the help of my friend and colleague Walter Hearn. Walter insisted he is not a professional photographer, but that is untrue–at least in my mind.  He is a senior-level art director and designer who has been running his own design business for two decades or longer. He was being modest. Or he didn’t want to claim photography as his main specialty, especially people photography, although Walter constantly shoots pictures as part of his design work for clients.

So on the eve of the photo shoot I debated about what to wear. What color shirt would be best? Stripes or no stripes? I asked my wife and two daughters to weigh in.

I chose a light blue polo shirt with horizontal stripes. I know stripes might not be advisable, but there weren’t many solid shirts in me-flattering colors in the closet. I’m not exactly a clothes horse. The striped blue shirt would have to do. The stripes don’t make me look fat. This much I know.

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