What You’re Really Selling

I remember once looking at Jay Conrad Levinson’s 100 marketing weapons on his Guerilla Marketing Web site. All 100 can stimulate your thinking on marketing tactics, whether you’re a solo practitioner or mega corporation.

I had been considering writing about benefits when I saw it on Jay’s list, No. 44.

Do you have a comprehensive list of benefits for your product(s) and service(s)? Have you updated it recently?

No matter what business you’re in, you’re not selling products and services. Well, maybe you are, but clients and customers are buying tangible or perceived benefits.

When you truly understand what those benefits are and present them in a compelling way, leads and sales will grow.

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