I’ve seen the word lists of copywriting legends and others. Now I’ve started my own word list below. My word list is not comprehensive, but is offered to help you think about words that have special marketing and selling power.
These words can be effective for B2B or B2C.
Announcing
Because
Bonus
Discover
Easy
Exclusive
Finally
Free
Guaranteed
How to
Immediate
Important
Improve
Introducing
Money
New
Now
Opportunity
Power
Premium
Proven
Quick
Save
Savings
Secret
Simple
Special
Today
Valuable
Value
You (and all derivatives)
Feel free to help me add to the list.
Neil Sagebiel 