Just Say No to Business Jargon

If you’re a copywriter or marketing communications pro, then you know it’s a no-no to use business jargon. Yet, jargon infiltrates messages every cotton pickin’ day in the corporate world.

Copywriter Nick Usborne has found a creative way to express his business jargon protest: coffee mugs and t-shirts.

Here are a few of my favorite lines:

  • Shift my paradigm before I’ve had my morning coffee and I’ll core your competencies.
  • Our alliance stands alone in demonstrating the extensivity of integrated partnerships with other collaboratives.
  • Most new paradigms are worth about 20 cents.

More protest lines here. (And, no, I don’t make a penny if you buy a mug or t-shirt.)


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