If you’re a copywriter or marketing communications pro, then you know it’s a no-no to use business jargon. Yet, jargon infiltrates messages every cotton pickin’ day in the corporate world.
Copywriter Nick Usborne has found a creative way to express his business jargon protest: coffee mugs and t-shirts.
Here are a few of my favorite lines:
- Shift my paradigm before I’ve had my morning coffee and I’ll core your competencies.
- Our alliance stands alone in demonstrating the extensivity of integrated partnerships with other collaboratives.
- Most new paradigms are worth about 20 cents.
More protest lines here. (And, no, I don’t make a penny if you buy a mug or t-shirt.)
Neil Sagebiel 