Renegade Adjectives

“Step aside and let us handle this sale.”
–a roving band of adjectives

Too many adjectives can drain the selling power out of your copy. They may look and sound good, but get them in a group and they’re likely to turn your copy into vain blather.

If you let them, adjectives will crowd into your sentences like it’s the New York subway during rush hour. Your nouns and verbs will have to work harder than they should. Your copy will plod along. Readers will lose interest.

Don’t let this happen! Choose your adjectives carefully and in limited quantities. Edit ruthlessly. Use the delete key. Your marketing and sales depend on it.


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