Renegade Adjectives

“Step aside and let us handle this sale.”
–a roving band of adjectives

Too many adjectives can drain the selling power out of your copy. They may look and sound good, but get them in a group and they’re likely to turn your copy into vain blather.

If you let them, adjectives will crowd into your sentences like it’s the New York subway during rush hour. Your nouns and verbs will have to work harder than they should. Your copy will plod along. Readers will lose interest.

Don’t let this happen! Choose your adjectives carefully and in limited quantities. Edit ruthlessly. Use the delete key. Your marketing and sales depend on it.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s