Be Provocative

Be provocative and cut through the massive clutter and “me too” marketing. Get people thinking, feeling, reacting. I’m not advocating anything inappropriate. Good taste should prevail.

Here’s what marketing legend Ted Nicholas wrote in his e-book, 87 Marketing Secrets of the Written Word:

If copy doesn’t bother or offend someone it usually doesn’t work! When getting feedback on new copy from colleagues, advertising media and prospects, if everyone likes it, watch out! Nearly every time I write a breakthrough ad or sales letter, it pulls orders and bothers someone. Reason? Great copy gets attention by being provocative. And interrupting usual thinking habits.

Let’s face it, “safe” is usually boring and unmemorable. Instead, try to interrupt usual thinking habits and pump some new life into your marketing.

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