10 Ways to Build Your Marketing Cred

As we enter an economic slowdown, credibility and trust are even more critical to the success of marketing activities and customer relationships. Here are 10 tips for building your marketing cred:

1. Eliminate hype and fluff.

2. Don’t overpromise.

3. Back up all marketing claims.

4. Offer a guarantee.

5. Poke fun at yourself or reveal a weakness.

6. Meet commitments.

7. Use testimonials and case studies.

8. Focus, focus, focus on prospects and customers.

9. Admit mistakes and apologize, when necessary.

10. Be consistent.

Take a close look at your marketing and sales efforts to uncover new opportunities to build credibility and trust.


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