Do you craft and distribute press releases for yourself or for your clients? As marketing budgets shrink due to the economic crisis, PR efforts will likely ramp up. Enter that old standby, the press release.
Of course, each press release faces heavy competition. In virtually every industry, there are thousands of press releases milling around the online and offline worlds. Getting noticed is a tall order.
HubSpot, an Internet marketing company, offers a free Press Release Grader that can help you craft a more effective press release. Here’s what they say about it:
HubSpot’s Press Release Grader evaluates your press release and provides a marketing effectiveness score. This score is based upon basic factors from public relations experts including the language and content of the release, plus advanced factors from Internet marketing experts such as links and search engine optimization characteristics.
It’s pretty simple. You just copy and paste your press release content into the HubSpot template and then click to get your press release grade and report.
I just entered a press release from the home page of PR Newswire and it received 39 out of a possible 100. The report provides instant feedback on word count, word usage, readability, link analysis and more.
You can check it out here.