Everyone Has ‘Proven Track Record’

Everyone has a “proven track record.” Or so it seems. I do, and I’m not an Olympic sprinter or a NASCAR driver.

“Proven track record” is one of those tired phrases that virtually everyone uses. I plead guilty. As a copywriter, I’ve surely drafted those words dozens of times for marketing materials.

Actually, I’m fond of the word “proven,” but when it’s combined with “track record” eyes glaze over. In fact, those three words just popped up in an article I was reading in BtoB’s Best 2008, which is why I’m writing this post.

Any suggested alternatives? “Proven track record” returns 3.84 million results in Google. Maybe we can start to whittle away at this cliché.


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