Everyone Has ‘Proven Track Record’

Everyone has a “proven track record.” Or so it seems. I do, and I’m not an Olympic sprinter or a NASCAR driver.

“Proven track record” is one of those tired phrases that virtually everyone uses. I plead guilty. As a copywriter, I’ve surely drafted those words dozens of times for marketing materials.

Actually, I’m fond of the word “proven,” but when it’s combined with “track record” eyes glaze over. In fact, those three words just popped up in an article I was reading in BtoB’s Best 2008, which is why I’m writing this post.

Any suggested alternatives? “Proven track record” returns 3.84 million results in Google. Maybe we can start to whittle away at this cliché.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s