Bulldog Marketing

I saw this over at MarketingProf’s Daily Fix. The Gonzaga Bulldogs Women’s basketball team has a clever interactive campaign. The headline:

COACH GRAVES AND THE BULLDOGS REALLY NEED YOUR HELP.

Go to InspiredSeason.com and follow the directions.

(Note: Be sure to enter the number for the phone that’s within reach.)

As Nike says, just do it. You’ll get the full marketing effect. It’s well worth it.

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