I saw this over at MarketingProf’s Daily Fix. The Gonzaga Bulldogs Women’s basketball team has a clever interactive campaign. The headline:
COACH GRAVES AND THE BULLDOGS REALLY NEED YOUR HELP.
Go to InspiredSeason.com and follow the directions.
(Note: Be sure to enter the number for the phone that’s within reach.)
As Nike says, just do it. You’ll get the full marketing effect. It’s well worth it.