A Sense of Online Urgency

I read this in today’s BtoB Daily News Alert.

A new survey found that nearly half of B2B marketing budgets are spent on online tactics such as website development, online advertising, search marketing, webcasts and social media.

The survey was conducted by Hearst Electronics Group and Goldstein Group.

“The sense of urgency to move to online marketing has been felt by leading marketing organizations for some time now, but the extent to which budgets have been redefined is dramatic,” Joel Goldstein, president of Goldstein Group, was quoted as saying.

It’s a bit like the Oklahoma Land Rush of 1889. More and more are staking their claim in the vast online world.


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