“What’s your pitch?” asked Anne Clelland, founder and editor of Handshake 2.0, a B2B news and blogging site for companies based in the New River Valley of Virginia.
“I don’t have one,” I admitted. There I was, pitchless in Blacksburg.
Actually, I did have a modest goal. I wanted to meet, in person, the energetic woman behind Handshake 2.0. (Besides running a startup, she does triathlons. That’s energetic.) I also wanted to learn more about what she is doing, and why.
Anne is the self-appointed blogging evangelist of the New River Valley. She’s on a mission to help regional companies embrace the Web 2.0 world. She stands ready to consult, train and blog.
I share Anne’s passion for words and blogging, and nearly two hours flew by while we swapped stories and ideas at a coffee shop near the campus of Virginia Tech.
Before departing, Anne and I shook hands, that ancient business custom that serves as the metaphor for her online venture. As Anne says, “It’s still who you know.” And it begins with a handshake, real or virtual.