“Dad, football games have the best commercials.” My daughter isn’t a big football fan, but she knows a smart, entertaining TV spot when she sees one.
FedEx aired several spots during last night’s Orange Bowl game. “Nordic Tuesday,” “Dorm,” and “Butkus” focused on saving money, reducing overhead and going international.
Their tagline: “We understand.”
Of course, all spots get their message across in a humorous, memorable way.