William Randolph Hearst on Social Media

OK, technically, publishing magnate William Randolph Hearst didn’t speak on social media. But wait. Look at this quote:

“If you make a product good enough, even though you live in the depths of the forest the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you better construct a highway.”
–William Randolph Hearst

Construct a highway. Construct a highway.

That’s social media, or, in other words, what is now called inbound marketing. Hearst’s words are as true today as when paper and ink were the media of choice.

How’s your highway coming?


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: