I got a piece of mail last week with a teaser in all caps:
Of course, I opened it. Inside was a real check made out to me in the amount of $2.50.
The beginning of the letter read:
The enclosed check for $2.50 is real. You can cash it if you choose, but I’m counting on you not to.
I sent you this check to make a point …
OK, so I haven’t cashed the check. (And I won’t.) I also haven’t made a contribution to the charity. (And I won’t.) But the teaser did its job. I opened the envelope.
Is there anyone who wouldn’t open an envelope with the teaser, CHECK ENCLOSED? (Except Bill Gates and Warren Buffet.)
Is the promise of free money a nearly perfect teaser concept?
I would think this particular mailing had a high open rate. That’s always the first major hurdle in direct mail.
2 thoughts on “Check Enclosed: The Perfect Teaser?”
Who was the solicitation from? I had a colleague receive something similar and she too didn’t cash the check but also did not make a gift. Would be interesting to find stats on that one!
Thanks, Heather. I don’t remember the source of the solicitation. Yes, it would be very interesting to see the stats on that mailer.