‘Think Like a Publisher, Not a Marketer’

There’s a good post at MarketingProf’s Daily Fix entitled “Social Media and the Seven Marketing Blind Spots,” authored by Mark Ivey.

“Seven Marketing Blind Spots” (nice title) caught my eye. And Mark’s sixth blind spot – not creating “social” content – stood out for me. He explains that way too much Web content is corporate speak and “brochure-ware.” That’s so true. I plead guilty.

Let’s face it, we all want something. But we’re not going to get what we want by slapping any old thing on the Web. The folks we want to attract are looking for great information. I repeat, GREAT.

“Forget your message a few minutes and focus on your customers,” Mark writes. “Define your audience before you begin and understand what content they find interesting.”

Yes. It sounds simple, but so many things can get in the way.

So, whether you’re a publisher, marketer, or both (I’m both), your job is to provide useful information to your audiences. In other words, information that’s closely aligned to their interests, needs, wants and more.

A takeaway? As Mark writes, “Think like a publisher, not a marketer.”


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