Note: I’ve seen different versions of the first quote many times. It never gets old. But I just discovered the second Ogilvy quote about headlines today. It’s also a good one.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
“The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.”
Born in Scotland, the late David Ogilvy has been called the father of advertising. Find more David Ogilvy quotes here.