The phone rang at about 7 p.m., shortly after dinner. The caller’s name was Alexandra. The cheerful sophomore at San Diego State University (SDSU) said tuition is on the rise, making it increasingly difficult for students to finance their college education. Due to budget cuts in Sacramento, thousands of prospective students are unable to attend SDSU.
Alexandra mentioned the hottest news on the Mesa, San Diego State’s March Madness run, the best basketball season in the school’s history. 32-2. A top-five ranking. San Diego is crazed.
Appeal letters are necessary and effective. I’ve written lots of them. They raise lots of money. But student callers are solid gold. They’re genuine and disarming closers.
Alexandra asked for and got the gift. It was a cinch. The donor? Me.