HubSpot’s 100 Awesome Marketing Stats, Charts and Graphs

HubSpot has posted its newest collection of 100 Awesome Marketing Stats, Charts and Graphs.

It’s based on original research and data from a bunch of sources, including analysis of 4,500 HubSpot customers, surveys with hundreds of small and medium-sized businesses, and dozens of publications such as MarketingSherpa, eMarketer, Pew Research and McKinsey.

I flipped through the 134 slides (it goes fast). Following are a few morsels to whet your appetite.

Inbound vs. Outbound Marketing

  • B2B marketers are shifting more of their dollars to inbound marketing.
  • The average budget spent on company blogs and social media has nearly doubled in the last two years.

Search Engine Optimization

  • 70 percent of  the links search users click on are organic links rather than paid links.
  • 75 percent of users never go past the first page of search results.
  • Companies that blog have 97 percent more inbound links.

Social Media

  • U.S. Internet users spend three times as many minutes on blogs and social networks than on email.
  • Social media was the leading emerging channel for lead generation in 2010.
  • Social media helps B2B marketers improve search results.
  • LinkedIn drives the most referrals to B2B sites.


  • Blogs keep growing in volume and value.
  • Most people read blogs more than once a day.
  • Most people read 5 to 10 blogs.
  • Nearly 40 percent of U.S. companies use blogs for marketing purposes.
  • Companies that blog have 55 percent more website visitors.
  • B2B companies that blog generate 67 percent more leads per month than those that don’t blog.


  • 93 percent of U.S. Internet adult users are on Facebook.
  • Facebook is overtaking Google and Yahoo in time spent online.
  • Most U.S. B2B marketers agree that Facebook is an effective marketing tool.
  • B2C and B2B companies are attracting new customers via Facebook.


  • About 9 percent of U.S. adults use Twitter. On average, they have 27 followers.
  • Twitter users are young, smart, affluent and tech-savvy.
  • U.S. Twitter users are more educated and have higher incomes than the general population.
  • Twitter users spend a lot of time online.
  • Twitter plays an important role in spending decisions.
  • B2B companies are far more likely to use Twitter than B2C companies.

Anything surprise you?


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