HubSpot has posted its newest collection of 100 Awesome Marketing Stats, Charts and Graphs.
It’s based on original research and data from a bunch of sources, including analysis of 4,500 HubSpot customers, surveys with hundreds of small and medium-sized businesses, and dozens of publications such as MarketingSherpa, eMarketer, Pew Research and McKinsey.
I flipped through the 134 slides (it goes fast). Following are a few morsels to whet your appetite.
Inbound vs. Outbound Marketing
- B2B marketers are shifting more of their dollars to inbound marketing.
- The average budget spent on company blogs and social media has nearly doubled in the last two years.
Search Engine Optimization
- 70 percent of the links search users click on are organic links rather than paid links.
- 75 percent of users never go past the first page of search results.
- Companies that blog have 97 percent more inbound links.
Social Media
- U.S. Internet users spend three times as many minutes on blogs and social networks than on email.
- Social media was the leading emerging channel for lead generation in 2010.
- Social media helps B2B marketers improve search results.
- LinkedIn drives the most referrals to B2B sites.
Blogging
- Blogs keep growing in volume and value.
- Most people read blogs more than once a day.
- Most people read 5 to 10 blogs.
- Nearly 40 percent of U.S. companies use blogs for marketing purposes.
- Companies that blog have 55 percent more website visitors.
- B2B companies that blog generate 67 percent more leads per month than those that don’t blog.
- 93 percent of U.S. Internet adult users are on Facebook.
- Facebook is overtaking Google and Yahoo in time spent online.
- Most U.S. B2B marketers agree that Facebook is an effective marketing tool.
- B2C and B2B companies are attracting new customers via Facebook.
- About 9 percent of U.S. adults use Twitter. On average, they have 27 followers.
- Twitter users are young, smart, affluent and tech-savvy.
- U.S. Twitter users are more educated and have higher incomes than the general population.
- Twitter users spend a lot of time online.
- Twitter plays an important role in spending decisions.
- B2B companies are far more likely to use Twitter than B2C companies.
Anything surprise you?
Neil Sagebiel 