My literary agent, Rick Broadhead, specializes in non-fiction and works with the top publishing houses in North America. Rick has represented non-fiction books that have appeared on bestseller lists. His clients’ books have also been shortlisted for literary awards, translated into multiple languages and optioned for film and TV development.
By Rick Broadhead
Copyright © Rick Broadhead. All rights reserved. Used with permission.
First of all, you should know what types of books I’m most interested in, as I’m most likely to be receptive to a pitch if the book fits my interests and the subject categories I like to work on.
Second, books rarely sell themselves these days, so I need to look for authors who have a “platform.” This means that, ideally, you have some type of public stature that a publisher can leverage to promote your book.
If you’re a leading expert in your field or you have experience writing for major newspapers or magazines, I’m more likely to have success selling you to a major publisher. If you have a popular blog or Web site or you’re affiliated with a major organization or university/college, publishers are more likely to be interested in your work.
The lack of a decent platform is one of the most frequent reasons for an agent to reject a book proposal. It is very hard to generate publicity for books, even when a major publisher is doing the pitching, so publishers, and hence agents, are very leery about taking books by authors who don’t have a platform.
Third, you need to have a strong proposal and strong writing skills. As good a salesperson as I may be, publishers usually make decisions on the strength of a proposal that outlines the book, the author’s credentials, and the marketing opportunities the author can bring to the table. A strong proposal can make the difference between getting an offer and not getting one.