The Atlantic: Anatomy of Two Bestsellers

In “How to Make a Bestselling Book” at TheAtlantic.com, literary agent Howard Yoon makes a case for traditional publishing and why it’s still relevant. Yoon cites two authors (both are his clients), and how their book projects became New York Times bestsellers.

Yoon provides the blow-by-blow account of the authors and their paths to the bestseller list, explaining how they “needed the skills of an entire team of publishing professionals to help them on their publishing journey.”

An opening excerpt:

As imperfect as our business is, anyone who wants to write a book of lasting value, a book that can change the way people think about the world, a book that can get national and possibly global distribution in real hard copies, knows that the traditional publishing path is still the best path to take.

Yoon introduces clients Dan Schulman and Dana Goldstein and details their projects.

A closing excerpt:

People always seem surprised when I tell them the publishing business is doing just fine. They expect me to share tales of woe and misery—and incompetence. I remain optimistic. For every forgettable snarky Facebook rant, for every counterintuitive, impermanent let-me-explain-the-world-to-you thought piece, for every formulaic superhero movie or sitcom, there grows a place in the hearts of thoughtful readers out there for works by writers like Dan and Dana.

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