Writing and Raising Money for 5 Universities and Colleges

Beginning in 2005, I’ve written annual fund appeals and other communications that have helped major universities and colleges raise hundreds of thousands of dollars. (See samples on Portfolio page, scrolling to “University Development.”)

1. Johns Hopkins University (Baltimore, Maryland). I worked with multiple people in the Annual Fund office to craft appeals for various colleges within Johns Hopkins, signers and audiences. I learned and honed a fundraising workhorse during this time. (See 5 Elements of a Magnetic Appeal.)

2. University of Delaware (Newark, Delaware). I did similar projects for University of Delaware, writing a range of appeals for multiple audiences, as well as writing for the university’s website. Here’s a letter from David Morris, senior associate director of Annual Giving, that tells how I helped increase giving by nearly 30%.

3. Roanoke College (Salem, Virginia). In my own backyard, I wrote many appeals for The Roanoke Fund during two annual fundraising cycles. “The Roanoke Fund is at its highest level since 2008,” the director said in an email, “and, once again, your letters helped make that happen.”

4. Virginia Tech (Blacksburg, Virginia). Also in my backyard, I’ve done advertising and fall solicitation projects for the University Development department at Virginia Tech.

5. Heritage University (Toppenish, Washington). When a longtime client became vice president of marketing and communications at Heritage University, he called on me to help with messaging for a new center.

+1: In the 2007 timeframe, I wrote a major brochure for Marshall University (Huntington, West Virginia) while working as a freelancer for Charles Ryan Associates based in Glen Allen, Virginia.

+2: University of North Carolina Greensboro (Greensboro, North Carolina).

+3: Cornell University Law School (Ithaca, New York).

 

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