Time for Holiday Marketing

A guest post from colleague Ray Braun, a graphic designer based in the Emerald City.

By Ray Braun
Copyright © Ray Braun. Used with permission.

Autumn is here and you know what that means: the winter holidays aren’t far away. For many businesses, it means end-of-year sales activity. For nonprofits, it means holiday appeal letters and special event announcements.

RayBraunDesignMy father was a photographer who ran three photo studios in southern Idaho and Oregon. He had his own business for over 65 years! He told me that half of his business occurred in the last three months of the year. I suspect that may be true for other businesses and nonprofits, as well.

Now is the perfect time to begin planning and executing your fall/winter holiday promotions. You don’t want your messages to get lost in the avalanche of other communications and distractions at the end of the year.

It takes time to convert your ideas into a finished marketing piece. For example, I recommend four to six weeks to create a printed piece from concept to postal mailbox.

Key Questions

1. What are your plans for a brochure, ad, mailing, calendar or signage that needs to be done?
2. Do you need to announce any upcoming events?
3. How soon do ads or announcements need to happen?
4. Have you written out specific deadlines and due dates?

The above questions are a great start.

To get a free marketing/project calendar for planning purposes, send an email to Ray Braun Design or call us at 206-789-2723.

Ray Braun Design is an award-winning graphic design firm located in Seattle, Washington.


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