The giant is back. The mission is unchanged. Eat your vegetables. They’re good for you.
Recently, Adweek reported:
You may be forgiven for thinking the Giant had retired as he hasn’t appeared on TV screens in recent years. But a new campaign launched this month by Deutsch will explain where he’s been—and why he picked now as an ideal time to make his comeback.
This teaser-style launch film, which will (appropriately) air in movie theaters around the country, doesn’t include any shots of the Giant himself. But it leaves no doubt that he is back and bigger than ever.
Finally, I encourage you to check out my ebook, HO! HO! HO!: The Life and Legend of the Jolly Green Giant (at right). It’s a fun read. It may be good for you.
Neil Sagebiel 