About

I have 20 years of professional writing experience in a variety of settings: corporate, ad agency and freelance. I’ve written clear, persuasive copy for dozens of clients and industries (see below).

To look at some of my work, please visit Portfolio.

SPECIALTIES

Author. See book page.

Blogging. Beginning in 2005, I’ve blogged at various sites and am the founder and editor of ARMCHAIR GOLF BLOG, a top golf blog.

University fundraising and communications. I’ve written annual fund appeals and other communications that have helped major universities and colleges (Cornell University Law School, University of Delaware, Roanoke College, Johns Hopkins University and more) raise hundreds of thousands of dollars. See samples.

Copywriting and corporate communications. I’ve written persuasive copy for dozens of clients, ad agencies and industries: web, collateral, articles, ads, reports, direct mail, PR materials and more. See samples.

ADDITIONAL EXPERTISE

Writing, editing, research, interviewing, storytelling, journalism, content strategy/management, creative direction, book proposals, book promotion, public relations, media interviews, publishing, marketing communications, social media.

COMPANIES, INDUSTRIES, UNIVERSITIES, AGENCIES

Following is a partial list of clients, industries (in parentheses), universities and ad agencies I’ve served.

Companies
Advance Auto Parts (automotive)
Boys & Girl’s Club of Southwest Virginia (non-profit)
Chateau Morrisette (wine)
Clearwater Paper Company (pulp and paper)
Irwin Financial (financial services)
Leisure Media 360 (publishing)
March of Dimes (non-profit)
Medtronic Physio-Control (medical instrumentation)
Milwaukee Journal Sentinel (media)
Puget Sound Bank (financial services)
SAP America (enterprise software)
Seattle Times (media)
TKA Architects (architecture)
Travel Nevada (tourism)
Unisys (IT consulting and solutions)
Univar USA (chemical distribution)
Veristone Capital (financial services)

Universities and Colleges
Cornell University Law School
Heritage University
Johns Hopkins University
Marshall University
Roanoke College
University of Delaware
University of North Carolina Greensboro
Virginia Tech
Wellesley College

Ad Agencies
Digital Kitchen
Charles Ryan Associates
Frankl Creative Group
Hodgson/Meyers (on staff and freelance)
(Hodgson/Meyers is now BlackWing Creative.)
John Lambert Associates
O’Connor Group
Walter Hearn Associates
Blue Ridge Advertising