Category: B2B social media

William Randolph Hearst on Social Media

OK, technically, publishing magnate William Randolph Hearst didn’t speak on social media. But wait. Look at this quote:

“If you make a product good enough, even though you live in the depths of the forest the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you better construct a highway.”
–William Randolph Hearst

Construct a highway. Construct a highway.

That’s social media, or, in other words, what is now called inbound marketing. Hearst’s words are as true today as when paper and ink were the media of choice.

How’s your highway coming?

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Power Blogging by a ‘Power Girl’

A new professional colleague of this copywriter and blogger, Handshake 2.0 founder Anne Clelland appeared in the vaunted Huffington Post in recent days.

“Power Girl” is a term used by Patricia Handschiegel for her New Power Girl Series at The Huffington Post. Anne qualifies.

“The paradox of being a woman entrepreneur is that intensity is often needed in other areas to counterbalance the intensity of the entrepreneurial life,” Anne was quoted as saying.

I’ve only known Anne a short time, but she appears to have no shortage of positive intensity.

Shaking Hands with Handshake 2.0

“What’s your pitch?” asked Anne Clelland, founder and editor of Handshake 2.0, a B2B news and blogging site for companies based in the New River Valley of Virginia.

“I don’t have one,” I admitted. There I was, pitchless in Blacksburg.

Actually, I did have a modest goal. I wanted to meet, in person, the energetic woman behind Handshake 2.0. (Besides running a startup, she does triathlons. That’s energetic.) I also wanted to learn more about what she is doing, and why.

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B2B Social Media: Who Is on LinkedIn?

For marketers, networkers, job hunters and others, LinkedIn has moved beyond a niche social media tool, reported Advertising Age in a November 2008 article.

Research firm Anderson Analytics sampled 70,000 members and surveyed a random sample of 800 with a 10-minute online questionnaire.

What they found is that LinkedIn has moved beyond an online niche tool. Its members span a wide range of ages, industries, job titles, and education and income levels.

What does it mean for marketers?

… the upshot is the ability to pick and choose business psyches, whether for research or target-marketing messages.

(I can attest to that.)

Continue reading “B2B Social Media: Who Is on LinkedIn?”