I’ve heard of nation-building, but what about nation branding?
The October 15 edition of Marketing News reported on the top and bottom nation brands, according to the 2008 Anhold-GfK Roper Nation Brands Index. Brand factors included exports, governance, culture, people, tourism, immigration and investment.
3. United Kingdom
46. Cuba (tie)
47. Ecuador (tie)
48. Saudi Arabia
The United States ranked seventh overall.