Top 5 Nation Brands

I’ve heard of nation-building, but what about nation branding?

The October 15 edition of Marketing News reported on the top and bottom nation brands, according to the 2008 Anhold-GfK Roper Nation Brands Index. Brand factors included exports, governance, culture, people, tourism, immigration and investment.

Top 5

1. Germany
2. France
3. United Kingdom
4. Canada
5. Japan

Bottom 5
46. Cuba (tie)
47. Ecuador (tie)
48. Saudi Arabia
49. Nigeria
50. Iran

The United States ranked seventh overall.