White Paper: Business Results from Twitter

What can you really do with 140 characters?

I think a lot of people are wondering that these days as Twitter has exploded with users who are tweeting about everything from their favorite whitening strips to their latest webinar or trade show.

Anne Clelland of Handshake 2.0 has tackled the subject in a new white paper, “A Formula for Business Results Using Twitter.”

Anne’s simple prescription for “tweets” caught my eye. “It’s information, expertise, humanity – in that order,” she writes. And she points out this three-step approach is a key to successful business relationships, whether online or offline.

Maybe you’re thinking, “Who has time to read a white paper?” You’re in for a surprise. Anne’s white paper is short and tweet, er, sweet.


Power Blogging by a ‘Power Girl’

A new professional colleague of this copywriter and blogger, Handshake 2.0 founder Anne Clelland appeared in the vaunted Huffington Post in recent days.

“Power Girl” is a term used by Patricia Handschiegel for her New Power Girl Series at The Huffington Post. Anne qualifies.

“The paradox of being a woman entrepreneur is that intensity is often needed in other areas to counterbalance the intensity of the entrepreneurial life,” Anne was quoted as saying.

I’ve only known Anne a short time, but she appears to have no shortage of positive intensity.