Can an 83-Word Billboard Work?


Click image to enlarge. (Daniel Bowen/Flickr)

Conventional advertising wisdom says to keep words to a minimum on a billboard – or in any form of advertising, for that matter. In an age of 140-character attention spans, messages should be super short and lightening quick. At least that’s what the experts often say.

So, the above billboard (technically a giant poster) with eight lines of copy and 83 words is definitely zagging when others are zigging. It’s located in the main concourse of Flinders Street Station in Melbourne.

Is it smart or misguided?

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