According to Statistic Brain, 54% of Americans over the age of 18 drink coffee. Want to take a guess at how much is spent annually on specialty coffee in the United States?
Try $18 billion.
I was a little disturbed to learn that 65% of coffee drinkers add cream and/or sugar to their coffee. Years ago my father told me if I drank my coffee black for a week that I’d never go back to cream and/or sugar. Dad wasn’t right about everything, but he was right about that.
Coffee is an important (um, essential) part of my morning routine. Back in my ad agency days, I wrote my “four things coffee has to be.”
1. Fresh.
2. Black.
3. Strong.
4. Hot.
Speaking of “hot,” one of my former workmates used to kid me about constantly heating and re-heating my coffee in the microwave. So here’s the crazy part. I’d pour it from the pot into my cup and then put my cup in the microwave because it wasn’t hot enough. Yes, I like my coffee scalding hot. I’m not sure why.
Are you part of the 54% who drinks coffee? If so, how do you like yours?
Neil Sagebiel 