Allenby: ‘5 Most Important Metrics in Annual Giving’

At the Annual Giving Network, Dan Allenby writes, “Measuring the results of your annual giving effort can be daunting …. While it’s tempting to take a deep dive into the details, you should always start with the five basics. They are, quite simply, the most important metrics in annual giving.”

Those five basics are revenue, donors, participation, retention and leadership giving.

Read more here.

 

 

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