A decade ago Richard Edelman, head of the world’s largest independent public relations firm, developed the Edelman Trust Barometer, a tool designed for c-level executives to gauge trust.
An Edelman study from about a year ago concluded that CEOs aren’t very trusted. (Things have only grown worse.) The study also said people looking for authenticity tend to gravitate to others who are in similar circumstances.
Considering the current economic crisis, trust is more important than ever. But how do you build trust?