I’ve seen the word lists of copywriting legends and others. Now I’ve started my own word list below. My word list is not comprehensive, but is offered to help you think about words that have special marketing and selling power.
These words can be effective for B2B or B2C.
Announcing
Because
Bonus
Discover
Easy
No, these “sins” aren’t new. However, they’re very easy to commit when lost in the vast fog of media choices and marketing tactics. Be forewarned.
Deadly Sin #1: Not attracting attention.
If you don’t attract attention with a compelling headline or opening of some kind, it doesn’t matter what follows. As David Ogilvy famously said, “If you haven’t done some selling in your headline, you have wasted 80 percent of your client’s money.” Work diligently on headlines and don’t try too hard to be clever.
Deadly Sin #2: Not identifying an audience need, concern, or problem.
In journalism parlance, this is called the hook. This is what tells your audience you understand them and sets up how you can help them.
Neil Sagebiel 