Do you craft and distribute press releases for yourself or for your clients? As marketing budgets shrink due to the economic crisis, PR efforts will likely ramp up. Enter that old standby, the press release.
Of course, each press release faces heavy competition. In virtually every industry, there are thousands of press releases milling around the online and offline worlds. Getting noticed is a tall order.
HubSpot, an Internet marketing company, offers a free Press Release Grader that can help you craft a more effective press release. Here’s what they say about it: