William Randolph Hearst on Social Media

OK, technically, publishing magnate William Randolph Hearst didn’t speak on social media. But wait. Look at this quote:

“If you make a product good enough, even though you live in the depths of the forest the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you better construct a highway.”
–William Randolph Hearst

Construct a highway. Construct a highway.

That’s social media, or, in other words, what is now called inbound marketing. Hearst’s words are as true today as when paper and ink were the media of choice.

How’s your highway coming?